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Working collaboratively, two curators one gallery owner and a photographer, are bringing contemporary photography to the streets of San Francisco, one of the most prominent birthplaces of graffiti art. Many street artists (Banksy, Swoon, Twist, etc.) have gained international recognition and are now shown in galleries and museums. We are interested in introducing new images to the environment, ones that will cover the facade of urban structures or reveal new meanings in their surroundings.
The project consists of using re-stick able, and re-movable vinyl replications of contemporary photographs. Applied to random surfaces in specific locations (Tenderloin, SOMA, etc.) they take on the form of "tagging". Instead of the traditional methods of graffiti (wheat paste, paint, etching, etc.) the cities rough exteriors are covered in vinyl representations of a documented culture. The images will represent a contrast and narrative of what normally occurs in their dynamic surroundings. People can relocate, acquire, exchange, and remove the photographs, allowing the project to become a transferable medium where vandalism has no role. One of our main goals is to allow a public, who does not normally elect to look at photography in this setting, a new unexpected experience, while providing emerging artists new opportunities.
This interactive photography project was made possible by Cadre Art Grant, an ongoing collaborative that explores and establishes alternative, grassroots methods of support, production, and distribution for the work of contemporary artists: www.cadreart.org.
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